GD & PI Preparation

A team comprising faculty members from MFM/ M.F.Tech/ M.Des, NIFT Delhi etc background who are widely experienced and highly placed in Fashion/ Design Industry and headed by our senior most faculty Mr. S.K. Gandhi (Ex. Wing Commander, Indian Air Force & renowned English language/ Communication/ Case study expert) ensures that students get the best possible guidance and perfectly groomed for GD/ PI.

DIRECTOR, DREAMZ is an MFM, NIFT Delhi alumnus & lots of other MFM alumni with vast industry experiences have helped thousands of our students so far join MFM, M.F.TECH, B.F.Tech, and Fashion Business courses.

Now DREAMZ to MFM, MFTECH, BFTECH (NIFT) alumni are at very senior position in top Fashion/ Design brands, Export Houses, big retail companies, dotcoms & entrepreneurship.

FACTS & FIGURES: – Way back in the year 2000, we were the first to start coaching for MFM, MFTECH and other fashion business, fashion technology courses with a team, duly qualified and confident of handling the complicacy of such highly competitive exam where thousands fight for just few hundred seats and we successfully delivered.  Now we are proud mentors of thousands such students who joined these reputed courses.

What does a GD or Case Study based GD aim to test?

• Conceptual clarity and knowledge of the topic assigned.
• The contribution made on the topic to the group.
• Interpersonal skills and ability to generate new ideas.
• Problem-solving approach/ Leadership qualities and Effective communication.

Personal Interview A candidate is judged on the various parameters like:

• Career orientation/ Aptness for the field/ overall personality traits.
• Personal achievements in academics and co- curricular activities.
• Communication skills.
• General awareness and aptitude.

Course Coordinators and Core Faculty members-

• 1) Mr. Nikhilesh Niranjan, MFM (NIFT Delhi) – Guiding students since the year 2000
• 2) Mr. S. K. Gandhi, Retd. Wg. Cdr., (Indian Air Force)- Well known, Case Study, Reasoning, English, GD-PI expert- Guiding our students since the year 2000

Few others
Mr. Bharat Grover, MFM (NIFT Delhi), Ex. Country Manager, Koutons
Mr. Ajay Kashyap, MFM (NIFT Delhi), Sr. Manager, Adidas
Mr. Laiqur Rahman, MFM (NIFT), Sr. Manager (Levis & Reliance Trendz)

• Enlightening students with the basics of GD & PI
• Structured Personal Interviews, providing students with comprehensive feedbacks to help them understand the do’s & don’ts better
• Personal mentoring by NIFT Alumni & proper counselling by a suit of experts
• A number of sessions on Case study, Newspaper Articles and Paper Clippings
• Extensive Group Discussions covering a case study for which students are asked to come out with a solution for a problem

Hard work or Smart work – Which is important?

Work is important to do as it takes us to the next level of success. The most important question you should ask at this place is what kind of work will take you to that level: is it hard work or smart work.

For

• Smart work is really the need of the hour.
• Smart work saves lots of time and allows you to be more organized.
• Through smart work, your goals can be reached faster.
• Doing smart work allows you to save time for other things which you might not get by doing hard work like exercise, spending time with family, etc.
• Smart work brings lots of recognition from society and allows you to grow more in the industry you are in.

Against

• Hard work takes lots of time just to make things correct.
• It is totally time-consuming and exhausting experience, as after doing lots of work you are left out with less energy to do anything else.
• Hard work doesn’t allow you to fully use your brain and it pushes you for more physical work.
• In terms of determination and persistence hard work is really important but not a lot can be achieved.
• Working hard is not enough as it might not bring the best result for a problem or a situation.

I would like to conclude at the end that smart work is really important as it saves time and allows you to reach your goals faster than that of hard work.

Few other topics-

• Designing is inborn or can be learnt by training?
• Should fairness products should be banned ? Advantages & Disadvantages of Pre-poll predictions
• Should airlines have the authority to bar flyers?
• Should the national anthem be played in cinema halls?
• Clean India – Attitude change is more important than the movement
• One India One Election – Pros and Cons
• Make in India Or Made in India?
• One India One Election – Pros and Cons
• Will the use of religion to seek votes really stop?

Branded Gold Jewellery Market in India

In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Instead of being regarded as only an investment option, jewellery was prized for its aesthetic appeal. In other words, the focus seemed to have shifted from content to design. Trendy, adordable and lightweight jewellery soon gained familiarity.

Branded jewellery also gained acceptance forcing traditional jewellers to go in for branding. Given the opportunities the branded jewellery market odered; the number of gold retailers in the country increased sharply. Branded players such as Tanishq, Oyzterbay, Gili and Carbon opened outlets in various parts of the country. Traditional jewellers also began to bring out lightweight jewellery, and some of them even launched their in-house brands. However, the share of branded jewellery in the total jewellery market was still small (about Rs. 10 billion of the Rs. 400 billion per annum jewellery market in 2002), though growing at a pace of 20 to 30 per cent annually.

The branded jewellery segment occupied only a small share of the total jewellery market because of the mindset of the average Indian buyer who still regarded jewellery as an investment. Moreover, consumers trusted only their family jewellers when buying jewellery.

Consequently, the branded jewellery players tried to change the mindset of the people and woo customers with attractive designs at affordable prices.

Gold Jewellery Market in India

Before the liberalization of the Indian economy in 1991, only the Minerals and Metals Trading Corporation of India (MMTC) and the State Bank of India (SBI) were allowed to import gold. The abolition of the Gold Control Act in 1992, allowed large export houses to import gold freely.

Exporters in export processing zones were allowed to sell 10 per cent of their products in the domestic market. In 1993, gold and diamond mining was opened up for private investors and foreign investors were allowed to own half the equity in mining ventures. In 1997, overseas banks and bullion suppliers were also allowed to import gold into India. These measures led to the entry of foreign players like DeBeers, into the Indian market.

Questions to be debated/ discussed

1. What is the future of branded jewellery in India?
2. What has led to sluggish growth of branded jewellery in India so far and how and why a change is expected?
3. What has been the impact of the entry of foreign brands on the branded jewellery market?

• Tell us about yourself/ introduce yourself
• Why do you want to join this particular course/ institute
• How is your academic background relates to the course you want to join now
• What are your hobbies/ pastime
• What are your strengths and weaknesses
• Who is your role model and why
• What are your short term/ long term career plan
• If you are not selected then what would you like to do/ pursue